Nearly 15 years ago, I started my career in New York, at the advertising giant, BBH, designing campaigns for global brands launching new products & services. Very soon I realised I much preferred to be in the control room of the product development and creation, rather than coming up with elaborate marketing campaigns and genius taglines. 

I have since worked at a growth consultancy, and a Fintech start-up to create meaningful product experiences. My background in FMCG innovation, specifically understanding customer needs, has paved the road to my core processes in building digital products today. When I’m not drafting designs, consulting product developments, chatting to users, or running workshops, I try my best to help others grow confidence in their creative endeavours.