DixonsCarphone
2016, U.K.
Defined value proposition for future smart homes
Overview
Whilst modern technology at home continues to advance in leaps and bounds, what role will traditional high-street retailers play in the future? The goal was to define DixonsCarphone’s future value proposition. As the creative lead, I took charge of a 3-month process that led to our final recommendation.
My Role
Together with a strategist, we were embedded in the world of DixonsCarphone - where we performed research and co-created solutions through workshops with stakeholders across the organisation, and subsequent refinement with their frontline teams.
Discovery
Key insights revealed that whilst customers were excited by what IOT could offer, there was a wide gap preventing them from crossing over. Our propositions cut across the areas of advice, support and service - enabling less savvy customers to get help, whenever they needed it, whatever it entailed.
Solutions
Live Wiser: Information is key to making connected homes work. This platform enables customers to aggregate the different products they own into one console, so they can understand how they work and how to make the most of their combined capabilities.
Kind Words
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As a leader of teams with both creatives and strategists, Jackie has an amazing ability to set a clear vision and rally diverse talent behind her, enabling delivery of amazing work. Her eye for creative, customer centric solutions is unparralelled and she always pushes what is possible to new heights. She does so while always keeping the business problem, opportunity and bottom line in mind.
Silke Wexøe
Former Strategist, Bow & Arrow